Digital Media Kit: Tate Mcrae
Project
In my masters level advertising and public relations class we were tasked with creating a digital media kit for an artist or band of our choosing. I chose Tate Mcrae because she is socially relevant and I am a personal fan!
Challenge
The biggest challenge with this project was that Tate Mcrae has established a very clear and unique brand for herself already so it was hard to rebrand an already bold and confident personality.
Solution
I quickly figured out that I didn’t need to rebrand Mcrae but instead build upon the look and feel she already created for herself. I still went with a more digital and film look to the digital media kit but incorporated more color and cut outs with different graphic elements as an overlay to really make it stand out.
