Brand Relevant Strategies for Hilton’s Lifestyle and Collection brands.
Project
During my Global Brand Marketing Internship at Hilton, my project was to create one cultural and social relevant brand strategy for each of the five Lifestyle and Collection brands in Hilton’s portfolio.
Challenge
The biggest challenge was to come up with original ideas that would stand out and make noise in this oversaturate digital landscape. It was a big task to come up with an integrated marketing campaign idea for five different brands that had a lot of similarities.
Solution
To overcome that challenge, I really tried to personify each brand and what that hotel felt like and looked like and what their interests and hobbies might be. From there I was able to visualize an idea for each brand that I think stands out and positions Hilton in the center of cultural and social relevance.
