Digital Press Release: Curio Collection by Hilton x Coach.
Project
This project was a part of my advertising and public relations 516 masters level portfolio class. The assignment was to write and design a press release for a client of our choosing that incorporated a new idea or product for the brand.
Challenge
What I found most challenging about this project was to come up with a brand new idea because Hilton has such a large portfolio of hotels and brands.
Solution
I overcame this challenge with finding a space where Hilton’s Lifestyle and Collection brands hadn’t yet tipped their toes in: fashion. This idea incorporates a trendy fashion accesory into the travel industry and positions Curio Collection by Hilton as a culturally relevant brand.
