New brand launch: Aviance.
Project
This project was for my advertising and public relations masters level portfolio class. The assignment was to launch a new brand or product with assets like the brand origin story, values, a media kit, and an influencer outreach plan. My partner and I came up with Aviance.
Challenge
I think this was the most challenging project I had to do in the portfolio class because it required a lot of brainstorming and ensuring that you were coming up with a brand new idea and product was really hard in a really oversaturated market.
Solution
We really looked to ourselves and who we follow and what we like to come up with the idea of Aviance. We both love to travel and follow travel influencers and as Gen Z women, which is our target audience, we really found inspiration within ourselves and our peers around us.
